The Chupi Journal

Behind the Scenes

What I Do: Meet JoAnn, Digital Marketing Specialist

Next up on our Chupi Team What I Do series is our wonderful Digital Marketing Specialist, JoAnn Baynes What does your role in Team Chupi involve? As a Digital Marketing Specialist at Chupi, I work across all things digital including Paid Social Media, SEO, PPC, E-Commerce and Analytics. It's a hugely varied role and the objective of my role is to understand customer behaviour across all digital touchpoints.

Friday, December 14th, 2018

Next up on our Chupi Team What I Do series is our wonderful Digital Marketing Specialist, JoAnn Baynes

What does your role in Team Chupi involve?

As a Digital Marketing Specialist at Chupi, I work across all things digital including Paid Social Media, SEO, PPC, E-Commerce and Analytics. It’s a hugely varied role and the objective of my role is to understand customer behaviour across all digital touchpoints.

How did you get here?

I studied a BA. in International Business and French in DIT and always knew I wanted to get into marketing. From there, I decided digital marketing was the next big thing so decided to study an MSc. in Digital Marketing in UCD Micheal Smurfit Graduate School of Business. I gained as much digital experience as possible throughout my masters working with brilliant Irish SMBs. From there, I went to work for a large corporation for three years gaining huge experience across the digital department.

Meet The Team Chupi JoAnn Baynes

What’s the best thing about working for Chupi?

Coming from such a big corporation to a thriving Irish company has been such a welcome change for me. It’s wonderful to feel like a valued member of the team.

Meet The Team Chupi JoAnn Baynes

Top three tips for getting into your role?

  1. Gain as much digital experience as you can across any industry.
  2. Constantly improve your digital knowledge and get certified in everything you can. Facebook Blueprint, Google Academy for Ads and Google Analytics Certification are all free!
  3. And don’t settle. I never thought I would find my dream job in Dublin!

People or businesses or brands you admire?

It might sound slightly cliché, but I have to mention my admiration for Chupi Sweetman. Chupi worked hard for her success and has built a beautiful brand employing nearly fifty people in Ireland. Chupi isn’t afraid to share her struggles as a woman in business and encourages the women around her. There’s heaps of Irish companies I admire too who are going from strength to strength including Nobó, Wellfest and FoodCloud.

Meet The Team Chupi JoAnn Baynes

Favourite Chupi piece and why?

It genuinely is impossible to choose one piece – although it’s always gold. I wear my Solid Gold Initial Baby Disc Necklace every single day. I just bought the Solid Gold We Are All Made Of Stars Taurus. Some day I aspire to own a grey diamond! The Solid Gold Sparkle in the Wild Polished Band Grey Diamond One Carat Ring is stunning.

Can’t live without?

I always feel better after a workout with friends, plus it generally includes a coffee afterwards!

 

Liked reading this? Check out Parijat’s story

WHAT I DO: MEET PARIJAT, DIGITAL CONTENT CREATOR

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