The Chupi Journal


Introducing: The Chupi Upgrade Program

Wednesday, January 15th, 2020

We believe in marking moments, making memories and passing on heirlooms. Our Upgrade Program turns your most cherished Chupi pieces from our plated collection into a sparkling solid gold heirloom to be treasured forever. Our solid jewellery is designed to last a lifetime, to carry your story on to the next generation.

As part of our commitment to sustainability, we want to reduce our contribution to landfill and our use of new material sources. Once returned to us, your much loved plated piece will be melted down and recycled back into our supply chain or gifted to one of our incredible charity partners.

How does it work?

  1. Use our Upgrade Calculator to assess your upgrade eligibility and cost.  
  2. Once your upgrade’s eligibility has been confirmed, return your piece to us via registered post or courier to: Chupi Customer Care, Atrium, Top Floor, Powerscourt Townhouse, 59 William Street South, Dublin 2, D02 XK53, Ireland or drop into our Flagship Store in Powerscourt Townhouse, Dublin 2. Your much loved plated Chupi piece will be melted down and recycled back into our supply chain or re-worked and gifted to one of our wonderful charity partners.   
  3. Pay the balance of your upgrade. Your plated piece’s value will be deducted from the cost of upgrading to the solid gold equivalent. 

Sustainability is at the heart of what we do. When we make a solid gold ring we know it will be around for hundreds of years to come, an heirloom that will pass down through the generations.

Chupi Sweetman, Founder & CEO

Why invest in Solid Gold?

The obvious difference between solid gold and gold plated is the lifetime guarantee. When you upgrade your gold plated piece to a solid gold heirloom from Chupi, you have not only a tiny piece of our beautiful island, but a future heirloom that will become part of your story and last forever.

Solid gold is highly valued because it doesn’t fade or tarnish and will continue to hold its value over time. Solid gold is remarkably robust, we have all seen our grandmother’s rings, they’re still perfect after a lifetime’s wear.

Our Charity Partner

Chupi has teamed up with the incredible Dress for Success Dublin, that provides women with the clothing, skills and confidence needed to succeed in the workplace. Their services include: professional styling clinics, a career centre, mentoring programmes and ongoing career support.

As part of the Chupi Upgrade Program, a percentage of your returned pieces will be gifted to this incredible charity, giving your piece a wonderful new home and empowering another woman.

Terms and Conditions

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