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Find out more about the Chupi Solid Gold Upgrade Program. Our upgrade program is a brilliant way to turn your most loved Chupi pieces into modern heirlooms that will last a lifetime. We love what we do, and we want you to love your Chupi piece as much as we do.

How it works

It’s really simple. Gold plated jewellery can be upgraded to their solid gold equivalent. All you need to do is bring your piece back to us in store or email us with details of your current piece and we will let you know if your piece is eligible for The Solid Gold Upgrade Program. Jewellery that is no longer part of our current collection will be assessed on an individual basis. In certain cases, we may need to send your piece back to our studio for assessment. We may be able to facilitate an upgrade of your gold plated piece to a solid gold piece of jewellery from a different part of our collection, for further information please contact gold@chupi.com or visit our store.

Solid Gold vs. Gold Plated

Although the price of solid gold jewellery can vary significantly to plated, solid pieces will last forever and hold their value over time. If you’re trying to determine whether upgrade to solid gold or stay with gold plated, consider whether or not you’re looking for a precious piece that will last a lifetime, or a piece that will wear over time but is a little easier on your wallet.

Solid gold is highly valued because it doesn’t fade or tarnish and will continue to hold its value over time. When you buy solid gold, you are a buying a piece that will be a future heirloom and is extra special. Solid gold is remarkably robust, we have all seen our grandmother’s rings, they’re still perfect after a lifetime’s wear.

The obvious difference between solid gold and gold plated is the lifetime guarantee. When you upgrade to a solid gold piece from Chupi you have not only a tiny piece of our beautiful island, but a future heirloom that will become part of your story and last forever.

For more information on the Chupi Solid Gold Upgrade program, take a look at our FAQ’s. To upgrade your current Chupi pieces to solid gold, email our wonderful team at gold@chupi.com.

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Solid Gold Packaging

Designed to be kept forever, our sparkling solid gold pieces come beautifully gift wrapped in luxury blush pink packaging. Every solid gold piece comes beautifully presented in our signature blush pink velvet Chupi jewellery box complete with hand-tied ribbon, held within our distinctive pink Chupi bag.

Upgrade T&Cs

  • Gold plated jewellery can be upgraded to their solid gold equivalent.
  • The value of the gold plated piece as quoted December 31st 2018 will be deducted from the value of the solid gold equivalent.
  • Jewellery that is no longer part of our current collection will be assessed on an individual basis. Bring your piece back to us in store and we will let you know if your piece is eligible for The Solid Gold Upgrade Program. In certain cases, we may need to send your piece back to our studio for assessment.
  • The Solid Gold Upgrade Program cannot be used in conjunction with a discount code.
  • The Solid Gold Upgrade Program cannot be used in conjunction with any other promotions.
  • We may be able to facilitate an upgrade of your gold plated piece to a solid gold piece of jewellery from a different part of our collection, for further information please contact gold@chupi.com or visit our store.
  • The Solid Gold Upgrade Program only applies to Chupi jewellery.
  • The Solid Gold Upgrade Program is not available within our payment plan.
  • The Solid Gold Upgrade Program is only available in our flagship store Atrium or online.