To celebrate Earth Day, we wanted to show you how to reuse your Chupi packaging.

At Chupi, we love our packaging. When you open your new Chupi piece, we hope that the beautifully wrapped package will fill you with a sense of joy and excitement for what sparkles within. Whether you purchase in store or online your piece will arrive beautifully presented in our luxurious Chupi jewellery box hand-tied with the softest grosgrain ribbon, wrapped within our distinctive Chupi bag and surrounded in crisp tissue paper illustrated with gold swan feathers.

Sustainability is so important to us. Inspired by our heritage and our values, all of our packaging is made using FSC certified wood. Each piece of packaging* can be recycled except our blush pink boxes which are designed to hold your heirlooms. All of our precious jewellery is handmade with love in Ireland with ethical gold and conflict free diamonds.

Our packaging has been designed to be a keepsake, somewhere where you can treasure your most loved things. Crazy amounts of thought and care have gone into the design and making of the signature grey and pink Chupi packaging, so why just throw them away? With these top tips on how to reuse your Chupi packaging, you’ll never want to throw packaging away again!

How to reuse your Chupi packaging


Make your luxury shipping box a storage box

Our luxury shipping box is the perfect makes for the perfect storage box. The sturdy grey boxes with the softest grosgrain ribbon are beautifully made and make a wonderful keepsake for your most precious things.

Use the pretty ribbon to elevate your hairstyle

Our gorgeous grosgrain ribbon makes the perfect addition to a ponytail or up-do. The ribbon trend is making a comeback as it’s such an easy way of updating your ponytail, the perfect way to instantly elevate your hairstyle in seconds.


Frame your Roald Dahl greeting card

Included with every Chupi purchase is a beautiful Roald Dahl gold foil card with our favourite quote: “Those who don’t believe in magic will never find it”. The Ribba Frame from Ikea is the perfect size to frame your Chupi greeting card.

Our luxurious packaging helps create that special moment when you open and receive your Chupi piece. We are incredibly proud to say that our jewellery is made in Ireland, loved everywhere.

*The ribbons on our packaging must be removed before recycled.