Every week is different to the next at Chupi HQ, we’re always getting up to something exciting. Whether it’s a clothes swap event, a Chupi team member’s engagement, a birthday or a snack delivery – there’s always something exciting going on. We asked you what you’d love to see more of from the Chupi team in 2020 and we got lots of requests for more Behind the Scenes at Chupi HQ. Our weekly roundups give you a chance to see what we get up to each week in the studio, we hope you love reading them!

Our famous team Clothes Swap event

At Chupi HQ, we adore shopping and all things fashion related but we’re also aware of the impact it has on our environment. Our team clothes swap events are a lovely opportunity to give our clear our wardrobes of pieces we no longer wear and love, but also to add new pre-loved pieces to our collection without hurting the environment. Any clothes that are left over are donated to our local direct provision centre.

Chupi Sweetman was on the cover of the Irish Indepenent Weekend Magazine

Our Founder and Creative Director Chupi Sweetman was on the cover of the Irish Independent weekend magazine last week speaking about how she built the Chupi brand and her IVF journey. You can read the full article here.

Team breakfast meeting

We kicked off with many workshops and think-outs to talk about our big goals for 2020 and beyond. In our first team breakfast meeting of the year, we spoke about our goals and how we would achieve them, while our brilliant Wellness Team organised delicious acai bowls from Kale and Coco.

A gorgeous installation for our store

Our store got a beautiful renovation just before Christmas, complete with a new floor and sparkling gold cabinets. To freshen it up and give it a new feel for 2020, we added some gorgeous hanging florals and greenery. You can book an appointment to visit our store here.

The Chupi Marketing Team attended a brilliant talk on the future of content with Elevate

Hosted by Emma @ Elevate, this panel was made up of amazing content creators: Jo Linehan, co-founder of Gaff & host of The Futurist, Jennie McGinn former founder of OPSH and content creator and Richard Seabrooke CCO at The Tenth Man. The panel was full of interesting thoughts on where content is heading and it looks like sustainability and creating nourishing content are the big trend for 2020.

You can read more behind the scenes of Chupi HQ here.