Showing articles in the category: Behind the Brand

My Chupi Story: Lisa

November 21, 2019

We are so lucky to get to hear so many incredible stories from our amazing customers across the globe marking their own moments with a precious Chupi piece. In our latest series, we speak to the Chupi Team about the moments they have marked with their heirloom pieces.   In our next installment, we speak to our amazing Lead Designer Lisa who tells us about the Chupi pieces she has collected over the last five years and the piece on top of her wishlist this Christmas. "My Chupi story began five years ago when I started working for Chupi. I bought my first piece, a moonstone

My Chupi Story: Roisin

November 15, 2019

We are so lucky to get to hear so many incredible stories from our amazing customers across the globe marking their own moments with a precious Chupi piece. In our latest series, we speak to the Chupi Team about moments they have marked with their heirloom pieces.   In our first installment, our brilliant Production Lead Roisin talks us through the Chupi pieces in her collection, what moments they have marked and the Chupi piece at the top of her wishlist for her 30th birthday next year. "My Chupi Story started with the Solid Gold Love Heart Ring, but since then I've added to it

Behind The Scenes At The Chupi Shoot

September 05, 2019

Last week was a busy one at Chupi HQ with an e-commerce shoot happening in the studio. We go behind the scenes to meet the incredible team involved with shooting our latest pieces and upcoming releases. As always we had the wonderful Dory Krizsan modelling all the sparkly things for our website. Having worked on so many of our shoots, Dory has all the poses and looks nailed down and is always such a joy on set. [caption id="attachment_7422" align="aligncenter" width="768"] Dory Kriszan[/caption] Eilish McCormack and Esme McNamee (of Little Beast) were on photography and filming respec

The Story Behind the Love Heart Ring

August 14, 2019

The Love Heart Ring is one of our bestselling pieces. We love hearing how this special piece has become a part of your life. From stories of heartbreak to stories of love, the Love Heart Ring is a reminder that all you need is love. Cast in solid 14k gold, the Love Heart Ring is one of the very first pieces that Chupi ever made. Chupi's obsession with hearts began very early in her life. Chupi was born on Valentine's Day. Every year for her birthday, Chupi's mum would decorate the house with heart shaped things she had made. Ever since she was little, Chupi's Mum would always get her a Va

Is Chupi Sweetman my real name?

June 19, 2019

Is Chupi Sweetman Pell actually my real name? It's the first question everyone asks me! And the answer is yes. I'm far too Irish to be able to invent a name for myself. My wonderful parents have to squarely take the blame for my name being Chupi Sweetman-Pell. The Sweetman-Pells My Mum (Rosita Sweetman) was brought up on the seafront in Sandymount, right in the heart of Dublin, Ireland. My Dad (John Pell) is from what he refers to as the unfashionable end of Lincolnshire in Northern England. Dad was an economist and worked for the World Bank, whilst Mum was a writer and worked as a journali

Behind the Coordinate Necklace

May 30, 2019

The 'Not All Those Who Wander Are Lost Collection' is inspired by those brilliant words of JRR Tolkein. Home is a precious feeling. Our travels can take us all over the world but carrying the coordinates of a somewhere special with you means you can always take a piece of home with you. We asked the Chupi team what coordinates they will get on their Not All Who Wander Are Lost coordinate necklace and why: Zoe, Head of Brand Marketing I’ll have my Not All Who Wander Are Lost coordinate necklace engraved with the coordinates from my favourite beach in Sydney, where I lived for almost eig

Behind the Scenes at the Chupi SS19 Launch Party

May 08, 2019

Last Thursday evening, we celebrated the launch of Chupi's SS19 Collection with a massive Launch Party in Atrium. Hundreds of people turned out for a spring evening of cocktails and sweet treats to preview the brand new collection, Follow Your Dreams. Stylist Lesiele Juliet and her amazing team worked around the clock to bring our vision for the SS19 Chupi Launch Party to life. From the beautiful nail bar to the giant photo booth, Lesiele and her team ensured the event was as Chupi-esque as possible. The Photo Booth Our gorgeous photo booth was custom made by the amazing stylist Lesiele

Behind The Scenes at The Chupi Pop-up: Cork Edition

April 25, 2019

Last weekend, the Chupi team headed down to The River Lee Hotel in Cork for The Chupi Pop-up: Cork Edition. Taking place in the beautiful Mirror Room at The River Lee Hotel, it was the most beautiful setting for The Chupi Pop-up. We saw lots of familiar faces at The Chupi Pop-up: Cork Edition who had come to see us at our last pop-up. It was so lovely to get the opportunity to meet our amazing customers face to face. Jewellery marks all kinds of special occasions, and we absolutely loved hearing about which pieces meant the most to you and why. Every piece of jewellery we make holds a

Introducing Chupi’s SS19 Collection: Follow Your Dreams

April 17, 2019

Introducing Chupi’s SS19 Collection: Follow Your Dreams. Inspired by following your dreams and the precious places we call home, the latest solid gold collection includes gorgeous new engagement rings, solid gold engraved coordinate pieces, a new solid gold arrow collection and a 2,500 year old coin necklace. “We are so lucky to live in a world where we can be on a beach in Greece or the urban jungle of Tokyo tomorrow, but home is where my heart is. Our SS19 collection is inspired by following your dreams and those precious places we call home.” - Chupi Sweetman Not All Those

Recycled Gold and why Chupi uses it

April 11, 2019

Earth Day is fast approaching on the 22nd of April. With that in mind, we wanted to give insight into how we incorporate sustainable practice here at Chupi. In this blog post, we discuss the use of recycled gold and why we choose to use it. We love to use recycled gold and re-refined metals such as gold and platinum in the making of our jewellery. This includes materials from in house recycling, existing jewellery, post industry and other resources. As our recycled and re-defined silver, gold and rose gold are refined back into their pure elements, they are of the same high quality as newly m

100,000 reasons we love you!

January 21, 2019

After reaching 100k Instagram followers today, we thought it would be a great time to look back at where it all started. From our first Christmas to the changes in our packaging, so much has changed over the years! A tiny spark in 2013 brought us to where we are today, where we ship to 64 countries around the world with fans from London to Tokyo. We thought this would be an amazing time to share some of our highlights over the last couple of years. Our team has grown from one to 27 brilliant individuals We opened our store, Atrium in the Powerscourt Townhouse, Dublin We launched our

What I Do: Meet Roisin, Production Associate

December 28, 2018

Next up on our Chupi Team What I Do series is the lovely Roisin, Production Associate here in Chupi What does your role in the team involve? My role is Production Associate at Chupi. Day to day, this involves working on bespoke orders for customers, looking after stock levels for Atrium and keeping our stock management system in studio up to date. There’s never a quiet day in production, but it’s amazing getting to work hands on with all of the diamonds and sparkly pieces! How did you get here? My previous background had been in administrative and financial roles, but I always knew tha

What I Do: Meet JoAnn, Digital Marketing Specialist

December 14, 2018

Next up on our Chupi Team What I Do series is our wonderful Digital Marketing Specialist, JoAnn Baynes What does your role in Team Chupi involve? As a Digital Marketing Specialist at Chupi, I work across all things digital including Paid Social Media, SEO, PPC, E-Commerce and Analytics. It's a hugely varied role and the objective of my role is to understand customer behaviour across all digital touchpoints. How did you get here? I studied a BA. in International Business and French in DIT and always knew I wanted to get into marketing. From there, I decided digital marketing was the next bi

What I Do: Meet Annique, Store Liaison & Production Associate

December 12, 2018

Next up on our Chupi Team What I Do series is the cat-loving, hard-working Annique, Store Liaison & Production Associate What does your role involve? My role is quite multi-faceted. I work closely with the Chupi store in Atrium, analysing and forecasting sales, planning visual merchandising and making sure they have everything they need to keep the store functioning happily. I also work with the production team in studio to get our lovely bespoke pieces made, as well as doing some jewellery assembly here and there to keep the hands in practice! How did you get here? I started working

What I Do: Meet Cheryl, Team & Project Manager

December 04, 2018

Next up on our Chupi Team What I Do series is the ever-talented Cheryl, Team & Project Manager What does your role involve? I am the team & project manager, so no two days are ever the same. From HR to overseeing new projects, my day is always super busy and fast-paced. How did you get here? I have always had a massive passion for Irish Design. While I was in college studying business, I took a year out and worked for a start-up Irish chocolate-making business. After I finished college, I went on to work for some of Ireland's leading design companies Outside of working with C

What I Do: Meet Parijat, Web and Digital Designer

November 12, 2018

Next up on our Chupi Team "What I Do" series is our wonderful Digital Content Creator, Parijat Bhattacharya What does your role involve? I am the Digital Content Creator at Chupi, so my job basically involves all things creative! On a typical day at Chupi, I would be creating and organising visuals for social media, print and the Chupi website. How did you get here? I moved to Ireland in 2016 to pursue a Master’s degree in Interaction Design from the University of Limerick. During that time, I also did an internship at an events agency called Pluto which was an amazing learning experi

Behind the Scenes at The Chupi Bridal Pop-up at the River Lee

November 08, 2018

Last weekend, the Chupi team headed down to The River Lee in Cork for The Chupi Bridal Pop-up. Taking place in the beautiful Mirror Room at The River Lee Hotel, it was the perfect setting for The Bridal Pop-up. What made The Chupi Bridal Pop-up so special is not only showcasing our gorgeous collection of sparkling pieces, but getting the opportunity to meet our amazing customers face to face. Jewellery marks all kinds of special occasions, and we absolutely loved hearing about which pieces meant the most to you and why. Every piece of jewellery we make holds a special meaning to its owner, th