The Chupi Journal


An update on our Sustainability goals from Chupi

Thursday, September 24th, 2020

We take pride in making beautiful heirlooms to mark the most important moments in your life. It is our goal that our pieces will be passed on for generations to come, but we know we have a responsibility to those generations to build a more sustainable future.

We aren’t perfect, but we have sustainable practice at the heart of our business, we are continuously exploring and addressing the ethical, environmental and social impact of our actions, using internal and external evaluations to make sure we are making progress. This push for progress in sustainability underpins every decision we make as a company.

We are a company built by love and led by women that know that diversity is strength. We are committed to continuing to build a business that offers equal opportunity regardless of gender, race, age, identity or circumstance.

This year we have hit so many incredible milestones with our sustainability mission. Ones that we could only dream of before.

From launching our upgrade programme in 2019,  turning to 100% recycled gold in March 2020, launching our most incredible Cultivated Lab Grown Diamonds in July 2020,  transitioning to an entirely solid gold company in September 2020, to offering minimal packaging options and introducing plastic free compostable mailing bags to our signature packaging – it’s been quite the year!

Transitioning to a Solid Gold Heirloom company

It’s been a long journey to get to a Solid Gold Heirloom Company, we started out as a gold plated company nearly 10 years ago but so much has changed since then. When I made my first solid gold collection, I was so excited as I knew that the pieces were heirlooms, passed down through families for hundreds of years to come.

Since then, I’ve had the honour of making so many precious heirlooms. All of our solid gold pieces are made using recycled gold and will last for an eternity. For both sustainability and making precious heirlooms, solid gold is where my heart is.

It was a difficult decision for us to make as a business, but this year in our efforts to be more sustainable, we are focusing on solid gold as it’s guaranteed to last a lifetime. 

We have always been proud to say that each piece is consciously crafted right here in Ireland, using ethical stones and never producing more than we need.

Handmade with love, just for you

Local production is an unshakeable commitment of Chupi, not just for environmental impact considerations but more importantly for our communities. Each piece is thoughtfully designed and meticulously crafted with love and magic in Ireland. Our mission is to create timeless heirlooms made with recycled solid gold and conflict free diamonds that last forever.

Each Chupi piece is handmade to order by a highly skilled team of master goldsmiths and jewellers and hallmarked for authenticity in Ireland’s historic Dublin Castle. Combined, we have over 100 years experience in making beautiful jewellery. 

To reduce our energy and waste impact we produce to order in all our signature heirloom rings and produce in limited quantities for those pieces of our main collections that are in high demand. Each piece is handmade to order, so we do not have excess stock, or unsold stock. 

To learn more about the journey of your heirloom, please watch our Made With Love video here.

Progress, not perfection

But we are still not perfect. And that is why we will never stop evolving. Never stop questioning. Never stop listening. To be as transparent as possible and to grow while keeping true to our core values.

When you choose a Chupi piece, you can be sure that it is consciously created using the finest & most sustainable materials. It’s not a destination, but a continuous journey of exploring and addressing the ethical, environmental and social impact of our actions.

To me it means living consciously, with consideration for the community, environment, the wider planet. Kindness to others, and thinking of our future.

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