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The Chupi Journal


A Letter from our CEO, Chupi Sweetman

Thursday, December 23rd, 2021

I always think of Christmas as the bridge between the year that has just been and the year that is about to come. Life moves so very fast. I have always loved the idea that in the Christmas break we can take time to reflect on the year that has been, the year to come and what truly matters to us.

When I think of my gratitude list there are so many things I want to celebrate. I’m grateful for the people I love, for my daughter Aya who is growing & changing every single day and has brought more joy into our lives than I could have believed possible. Our friends who are our second family.The precious moments together we have shared with our favourite people and the moments yet to come. To science for making so much of this possible.

Seeing my sisters after so long and finally introducing them to my little girl. My husband, Brian my best friend and my most honest voice. My mum for teaching me how to love, for how my mum loves Aya and how Aya loves her back. For my amazing team who are based all over the UK and Ireland, bringing love, brilliance and joy to every single moment.

And I am grateful for you. For sharing your stories with us of love, hope and every moment in between. 

You entrust us with some of your most precious moments. We get to be part of planning the perfect proposal to the person you love best in the world, we get to hear how you are honouring your stories of triumph against all odds and at every stage you take us with you. Thank you.

From all of us at Chupi to you & yours I hope you have a kind, gentle and above all joyful Christmas break.


Chupi x

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